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What is a film release window?

A release window is a period when a film is offered through a particular channel. Theatrical exhibition, digital rental and subscription streaming can have different start dates.

Reading a release announcement

A studio announces a cinema opening on 5 March and a digital rental on 2 April. That establishes two dates for the named market. It does not establish when a streaming subscription will include the film, or when viewers elsewhere can rent it.

Does a release window mean exclusivity?

Only if the rights or announcement say so. Look for the territory, service, format and any exclusivity language. A rental becoming available does not itself tell you that cinemas have stopped showing the film.

Read the source

Disney’s annual report: Content Sales/Licensing

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